International skincare and makeup brand Shisiedo on behalf of the Shiseido Blue Project and in partnership with World Surf League Pure and WILDCOAST organized a private, by invitation only event, “The Beach Clean-Up” on July 23rd at Zuma Beach in Malibu, CA. The event was attended by Adrian Grenier, Katharine Mcphee Foster along side other celebrities and environmental activists for a day of good, while cleaning up the beaches of Malibu as they celebrate the brands Shiseido Suncare.
Adrian Grenier and Kat McPhee attend the Shiseido Blue Project’s first West Coast beach cleanup joined by World Surf League PURE We Are One Ocean grantee WILDCOAST.
Shiseido Blue Project is an initiative in collaboration with World Surf League, home of surfing and World Surf League PURE, World Surf League’s environmental initiative, committed to inspiring, educating and empower ocean protection. This global initiative launched in 2019 with a range of activities to protect the ocean, including cleaning up beaches, leading global conservation campaigns like We Are One Ocean, and promoting ocean-and sun-safe habits. Today marks Shiseido Blue Project’s first West Coast beach cleanup joined by Adrian Grenier and new mom,
Katharine Hope McPhee Foster along side World Surf League PURE We Are One Ocean grantee WILDCOAST – an international team that conserves coastal and marine ecosystems and addresses climate change through natural solutions. The two ocean and beach advocates really got down and dirty explaining the need to care for ocean wildlife and beach preservation.
Photo Credit: Jennifer Johnson