Secret Room Events welcomed award-season nominees, select talent, media, and entertainment-industry guests to its annual Celebrity Award Event, a luxury red-carpet style lounge held September 11 on the rooftop patio of the Petersen Automotive Museum in Los Angeles.
Set against panoramic views of the Southern California skyline, the invitation-only afternoon brought together a curated collection of beauty, fashion, wellness, food, technology, hospitality, publishing, and lifestyle brands. Guests were invited to discover new products, services, and meaningful creative works while celebrating the season’s honorees and the media professionals who help bring entertainment stories to audiences around the world.
Secret Room Events is known for producing celebrity gifting lounges, award-show gift bags, and experiential brand activations that introduce select companies to entertainment talent, press, influencers, and industry tastemakers.
The annual event was co-sponsored by SKÖN – Beautifully Strong, an award-winning clean skincare brand offering science-backed, vegan formulations created to help skin look healthier, brighter, and beautifully strong. Guests were also treated to elegant swimwear and resortwear from BAYE London, a luxury, travel-inspired label known for elevated silhouettes and premium Italian fabrics.
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- Pom Drops founders Jeff and Jaime Goe
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- Baye London founder with Yvette Nicole Brown
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- SKÖN founder and Sofia Milos
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- Lunette Team
The rooftop Style Lounge offered a relaxed, high-energy setting where celebrity guests and members of the media could explore innovative offerings, enjoy sponsor activations, and take home an exceptional selection of curated products and services.
Participating brands included Secret Room Events, SKÖN – Beautifully Strong, B’Luxe Clothing Boutique, The Leavened Box / Leavened Goods, Japanese Head Spa Co., The Deweffect, Posh Pixie Handmade, Crush Sports, Beverly Hills Tennis, POM DROPS, SHAKEitCOOL, Kenna’s Crystals, Souk & Wanderlust, BAYE London, Broken Trust Cellars, Dr. Lori Integrative Medicine, Punaballoo, Hale Sky, Lunette, Ohhh So Swag, EVOKE Immersive Technologies, Heart of the Streets H.O.T.S Clothing, Posh Pixie Moments, KORBLE Smart Greeting Cards, and Billy and the Anxiety Monster, How to Love Your Anxiety and Heal: A Grown-Up Book for Your Inner Child, published by Convergence Healing.
Broken Trust Cellars served its artisan wines throughout the afternoon, while brand partners filled the lounge with fashion, beauty, wellness, sports, technology, publishing, and lifestyle discoveries for guests to enjoy.
Honored guests departed with an oversized Lunette gift bag filled with products and experiences from Cascade Skincare, Epic Pet Health, Morongo Casino Resort & Spa, Wildflower Glow, MTK Mocktails, Merch Madness Group, Hygia’s Blue, AromaPier, Southern Recipe Small Batch, Noir & Nova, Bactose, Verity Collectives, LA Réunion Jewelry, Hair Creations and Skin, Ollyball, Siesta Key Coffee Company, SLAPP, Hormbles Chormbles, Eyetitude, Nichols Farms, MIZU LAB, Granola Guru, and KingBugagu.
The thoughtfully assembled gift bags extended the Style Lounge experience beyond the event, allowing attendees to sample a broad range of sponsor products spanning skincare, wellness, food and beverage, hospitality, accessories, family entertainment, publishing, and lifestyle.
With a focus on high-visibility celebrity and entertainment-industry activations, Secret Room Events creates exclusive gifting suites and gift bags around major awards shows and celebrity-centered occasions. The company provides participating brands with a distinctive opportunity to build awareness, establish meaningful connections, and place products directly into the hands of entertainment talent and media.
For information about participation in future celebrity gift suites, gifting opportunities, and red-carpet events, visit Secret Room Events.
Photos Jc Olivera/Secret Room Events
