Luxury Experience & Co. founder Melissa McAvoy and The McCord List founder Rachel McCord hosted an exclusive studio launch and celebrity gifting lounge on September 12 in Los Angeles. Timed to Emmys weekend, the beauty, health, and wellness-focused gathering welcomed entertainers, creators, media professionals, and industry influencers for an afternoon of discovery, connection, and elevated brand experiences.
The event also marked the launch of The McCord List Studios, uniting Luxury Experience & Co.’s signature celebrity gifting platform with The McCord List TV’s expanding media network. Guests explored a curated selection of premium products while meeting directly with participating brand partners in an intimate, high-touch setting.
Select brands also took part in on-site interviews and dedicated segments produced by The McCord List TV, extending their visibility beyond the lounge through original, professionally produced media content.
“Our goal is always to create meaningful, authentic connections between exceptional brands and influential talent,” said Melissa McAvoy, founder of Luxury Experience & Co. “Partnering with The McCord List TV allowed us to expand that experience by giving participating brands the opportunity to share their stories through professionally produced media content. We were proud to celebrate the opening of The McCord List Studios and bring our guests and brand partners together during Emmys weekend.”
Luxury Experience & Co. welcomed an impressive roster of talent, including two-time Emmy Award winner Vincent De Paul; Murder Company star Gilles Marini; 2025 Telly Award-winning producer Chris Beal; Wonder Man star Demetrius Grosse; The Pitt star Irina Dubova; Jumanji: The Next Level star Massi Furlan; Tyler Perry’s Ruthless star Nadège August; Emmy nominee Naomi Grossman; L.A. Undercover star Omar Cook; The Family Business star Vic Brew; Dad Stop Embarrassing Me! star Porscha Coleman; Secrets and Yards star Sadie Brook; The Lincoln Lawyer star Yaya DaCosta; and Crescent City star Nicky Whelan, among many others.
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- Gilles and Carole Marini
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- Saarah Wassel with Monaesi founder
The Pre-Emmys Celebrity Gifting Lounge featured products and experiences from Truekind, My Pampered Feet, The Revelre, Belle Glos, Bertha Mae’s Brownie Co., Fi, Monaesi, and additional participating partners.
Together, the featured brands represented a thoughtfully curated mix of beauty, wellness, fashion, lifestyle, food, wine, and pet-focused products tailored to the event’s celebrity, creator, and media attendees. The collaboration created opportunities for participating partners to introduce their products to influential voices across entertainment and digital media while building relationships intended to extend well beyond the event itself.
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- Nadege August (Ruthless)
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- Demetrius Grosse (Wonder Man)
Luxury Experience & Co. creates curated brand experiences that foster meaningful connections between standout brands and celebrities, professional athletes, creators, media professionals, and industry influencers. Through exclusive gifting lounges, customized activations, and strategic partnerships, the company helps brands elevate visibility and cultivate authentic, long-term relationships. LuxuryExperienceCo.com
The McCord List TV delivers weekday programming designed primarily for women ages 28–54. Its network portfolio includes more than 20 shows distributed across YTA Broadcast, USA Today FAST, Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV. TheMcCordList.tv
Photos courtesy of Luxury Experience & Co.
