Women struggle to find clothing that is safe for their skin, environmentally responsible, beautiful, and practical for work. Meanwhile, closets everywhere overflow with underused items. Enter Rhubaia by CEO Lacey Cadieux-McLean, an eco-conscious women’s professional clothing brand paired with an AI-powered virtual closet app designed to reduce waste, simplify wardrobe management, and foster connection. Rhubaia prioritizes longevity, while the virtual closet reduces decision fatigue, for effortless outfit planning, and mindful use of existing wardrobes.
Lacey’s ‘aha’ moment came as a busy professional, finding many garments containing harmful toxins and went on a mission to create healthier alternatives. With 15 years of experience as a PM in the IT sector, she saw a gap between sustainability-focused fashion and smarttech innovation. The collaborative digital space reduces textile waste, plans outfits, shares wardrobes, and invites assistants, stylists, or loved ones into their digital closet.
Lacey says, “Through AI-driven outfit recommendations, advanced rendering and tryon technology, The Rhubaia Virtual Closet allows users to curate outfits, collaborate with friends, get feedback, and share inspiration across distances. It’s powered by AI to provide smart styling suggestions based on weather, preferences, and even upcoming events. Instead of treating clothing as static items, our app turns your wardrobe into a dynamic, interactive experience. It’s part personal assistant, stylist, creative tool, and social platform.”
Available on Apple and Android in 175 countries on iOS and 190 countries on Android.
Website: www.rhubaia.com
Facebook: https://www.facebook.com/profile.php?id=61578988922345
Instagram: https://www.instagram.com/rhubaia/
Pinterest: https://ca.pinterest.com/Rhubaia
