Sofia Vergara and her son Manolo Gonzalez Vergara Launch Innovative LatinX Culinary Brand TOMA

Sofia Vergara and her son Manolo Gonzalez Vergara Launch Innovative LatinX Culinary Brand TOMA

Sam Nazarian’s revolutionary food and beverage technology company and platform, Everybody Eats, announces partnership with Sofia Vergara, her son Manolo Gonzalez Vergara, and Luis Balaguer, CEO and founder of Latin World Entertainment, to launch TOMA, the innovative Latin culinary brand that masterfully harmonizes flavors and elements from Latin America. The brand conveys a potent message of inclusivity and authenticity while also ensuring to delight global palates by exuding the vitality and delight synonymous with the Vergara family.

The stars came out to the launch event held at Hyde on Sunset on June 7th. Joining founders were Juliana Aiden Martinez, Taye Diggs, Marco DelVecchio, Carlos Eric Lopez, Orlando Pineda, Lisa and Marco Vergara , Mary Wolff, Shane Norman, Lauren Morasky , Valeria Metz, Zach Metz, Ydelays Rodriguez, Erol Bay, Lon Taylor, Argjira Berisha, Cintaya Carmona, Ernesto Reyes, Maria B Fernandez, Jose Velaquez, Diana Madison, Anastasia Soare, Charlene Roxborough Konsker, Camryn Burke, Norvina Soare, Claudia Vergara, Eloin Rivera, Lauren Morasky, Shane Norman, Hernando Vergara, Luisa Vergara, Gwendolyn Patkunas, and others.

Taye Diggs

The landmark partnership with Everybody Eats marks the first hospitality venture for Vergara and her son and will launch with empanadas and croquetas available at restaurants around the US, with plans of becoming a disruptor in the Latin Consumer Packaged Goods category. TOMA will launch in Los Angeles, Miami, and Chicago.

Conceived from the passionate collaboration between hospitality visionary Sam Nazarian’s Everybody Eats, and co-founders Sofia Vergara, and her son Manolo, each brings a unique dimension to the brand’s creation. Stemming from the proven culinary expertise of Everybody Eats, Sofia’s deep-rooted love for Latin food, and Manolo’s unwavering passion for cooking, TOMA embodies the intricate tapestry of flavors that define Latin American cuisine. TOMA is a combination of Vergara’s nickname, “Toty,” and Manolo.

With a female-led and Latin co-owned brand, TOMA aims to fill the gap in the Latin foods segment by bringing South American flavors and elevated dishes to the forefront of fast-casual dining. At the heart of TOMA are the Vegara family recipes that Sofia and Manolo take pride in, of which have been formulated and perfected over the years with the Everybody Eats culinary and hospitality standards of excellence.  Menu items, inclusive of empanadas and pandebono, are made with high-quality ingredients and classic  South American flavor combinations to create a fast and fresh dining experience both at the food hall and for delivery. Highlight menu items include: Empanadas: Beef, Chicken in Salsa Verde, Cheese & Onion, and Guava & Cheese; Croquetas: Ham and Chicken; Pandebono; and a variety of Salsas.

TOMA has partnered with Bodega Taqueria y Tequila to roll out select flavors of its empanadas across South Florida and in Chicago, with consumers being able to purchase it as early as July. Shortly thereafter, TOMA will roll out to over 30 Farm Stores locations, at sbe’s HYDE Sunset in Los Angeles, in Las Vegas at sbe’s Citizens and S Bar in Mandalay Bay and in Orlando at select hotels. TOMA will also be available at The Infatuation’s EEEEEATSCON Chicago, presented by Chase Sapphire, on July 13 and 14. TOMA has also partnered with FlyXO aviation to serve empanadas on flights between New York and Miami. TOMA will be launching in New York, Chicago, Southern California and other cities through food delivery apps.

Sofia Vergara, Co-Founder, TOMA comments, “I have been eating Manolo’s cooking since he was a little kid, and I’ve always thought this was a perfect thing for us to do together, because he cooks but I eat! I’ve also known Sam Nazarian for many years, and he loves Latin food I think even more than I do, so I knew he would be the perfect partner who not only understands our food, but understands what we want to accomplish with this brand. It’s our love letter to Hispanic food and we want to share it with the world, and I’m so proud to be doing this with our team. It’s really special, we hope you love eating it as much as we do!”

Manolo Gonzalez Vergara, Co-Founder, TOMA adds, “I am beyond excited to announce this new endeavor with Sam Nazarian and his best-in-class team at sbe. It is such an incredible opportunity to partner with them for my first foray into the food industry. TOMA delivers my personal recipes that I’ve cooked for my mom since I was a kid, to the world. TOMA offers dishes that not only Latinos, but people from all cultures, would enjoy, so we took it a step further and created new and fresh recipes for Latin staples that can be enjoyed by everyone. There is so much variation in Hispanic cuisine and we wanted to honor that.  TOMA is really a passion project and a labor of love and I can’t wait for you to taste it!”

Founded in 1994 by Sofia Vergara & Luis Balaguer, Latin World Entertainment is a full-service, diversified entertainment and media company with a specialty in client management, production, and licensing. LWE has expanded from traditional talent management into one of today’s most innovative companies operating at the intersection of content and commerce. Through this specialized strategy, LWE leads a hugely successful business partnership with Walmart amongst many other major brands. They recently  released Griselda on Netflix and have a variety of other film and television projects, in both English and  Spanish language, in all stages of development.

Photos courtesy of sbe.

@eatTOMA

Nicole Muj
Nicole Muj
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