In a powerful fusion of heritage, craftsmanship, and purpose, Veronica De Laurentiis announces the launch of her luxury handbag brand, Simply VDL, an elegant collection designed not only to elevate style, but to transform lives.
The Mother of celebrity chef Giada De Laurentiis, daughter of legendary film producer Dino De Laurentiis and iconic actress Silvana Mangano, Veronica grew up surrounded by cinematic beauty, timeless fashion, and artistic expression. Today, she channels that legacy into a modern brand defined by sensory luxury, emotional storytelling, and social impact.
“This is my third chapter,” says De Laurentiis. “I didn’t start this brand just to create handbags, I started it to help women rebuild their lives.”
At the heart of the collection is a commitment to empowerment. A portion of every handbag sale supports Veronica’s nonprofit Associazione Veronica De Laurentiis ODV, which provides legal, emotional, and educational resources to women survivors of violence, helping them heal and regain independence.
For over 15 years, the organization has guided women through recovery and transformation. The brand now serves as a sustainable engine to expand that mission.
The collection features a range of meticulously crafted handbags made from ultra-soft faux fur designed to be worn year-round, challenging traditional fashion norms.
From structured totes to versatile drawstring minis, each piece reflects:
- Timeless elegance and practicality
- Exceptional attention to detail and craftsmanship
- A tactile, sensory approach to modern luxury
“Luxury should make you feel something,” says De Laurentiis. “It’s not just about how it looks, it’s about how it lives with you.”
Inspired by four generations of women in her family, the brand honors a lineage of strength, beauty, and resilience. From her mother’s iconic presence in Italian cinema to her own journey through fashion and film, Veronica’s story is woven into every design.
The brand’s Mother’s Day campaign celebrates this legacy, highlighting the women who shape us, inspire us, and support us across every chapter of life.
Currently available in the United States, the brand has plans for global expansion, new product categories, and strategic licensing opportunities. As it grows, its mission remains constant: to unite beauty and purpose in a way that creates lasting impact.
“Every bag carries a story,” says De Laurentiis. “And helps write a new one for someone else.”
